If you’ve ever stopped at a visitor’s center while traveling along an interstate highway, spent time in an airport lounge waiting for a flight, mingled in a hotel lobby, or perused the gift shop at a Cracker Barrel restaurant while waiting to be seated, then you’ve likely encountered a display full of rack cards.
What is a Rack Card?
The two standard sizes of rack cards (4” x 9” or 3.5” x 8.5”) fit special racks designed to display each card. Typically printed in full-color on both sides of a heavy card stock, rack cards are versatile marketing pieces intended to be picked-up and taken away by potential customers as they contemplate the services or product offerings displayed on the card.
What Kinds of Businesses Use Rack Cards?
Because rack card displays are most often found in places frequented by travelers/tourists, for businesses that offer services or products related to travel or tourism, rack cards are almost a necessity. Restaurants, hotels, motels, bed & breakfast inns, tourist attractions, car repair garages, bike repair shops, etc., all benefit by having rack cards on display wherever travelers/tourists congregate. Rack cards provide enough space to provide a brief description of your service or product offering as well as the inclusion of discount coupons, maps, directions, phone numbers or QR codes.
Rack cards are almost always displayed in a vertical orientation, which requires some thought as to layout and design to emphasize your marketing message. It’s always possible to design the front (display side) of a card in a vertical orientation while utilizing a horizontal design for the back of the card.
Rack Card Versatility
While designed for rack card displays, the two standard sizes of rack cards also mean they easily fit into a standard, business-sized envelope to serve as a mailing insert — thus expanding their reach to new or existing clientele.
If you have any questions about Rack Cards, give us a call at 330-597-8560. We’re happy to help you get the most out of your printing project.
Photo by Markus Spiske
