With the ubiquity of powerful computers and the availability of graphics software, it’s become common for smaller companies and organizations to undertake the design of printed promotional materials themselves. Typically, a staff member/employee, or relative of the owner with some artistic flair or sensibilities, but no professional design credentials or experience, will be tasked with creating a logo, business cards, letterhead, and brochures. When their designs reach the printer, they’ll frequently discover the files they submitted can’t be used because: 1) they were created in Microsoft Word; 2) the ink colors are defined as RGB, not CMYK or as spot colors; 3) documents are improperly sized; 4) margins, bleeds, and crop marks are set incorrectly or not included; and, 4) images are of insufficient resolution. The designs will then have to be corrected or completely redone causing delays and incurring additional costs.
What a Professional Graphic Designer Delivers
- An experienced, professional graphic designer has thorough knowledge of the print process; knows the industry nomenclature, and works directly with printers to bring jobs to fruition.
- Graphic design professionals use industry standard graphics software programs. Issues with file types and problems listed above are rare.
- Graphic design professionals understand budgetary constraints and know how to deliver the most bang for your buck.
Ask Your Printer
If you need to hire a graphics professional, ask your printer if they offer design services — many commercial printers offer graphic design services and have professional designers on staff. Or, ask for a recommendation. Professional graphic designers are found in design/advertising and marketing agencies from large to small with fees ranging from high to low end. Also, your printer might have a list of freelance graphics professionals on hand with whom they’ve worked and know can meet your needs.
If you have any questions about Professional Graphic Design, give us a call at 330-597-8560. We’re happy to help you get the most out of your printing project.
Photo by Milad Fakurian
