Scratch-off printing technology is familiar to most people via the popularity of scratch-off lottery ticket games. However, businesses or organizations can use the scratch-off technology to create their own interactive scratch-off cards as promotional giveaways.
How Are Scratch-Off Cards Printed?
Cards are first printed with whatever information is to be concealed under the scratch-off area. The scratch-off coating is then applied to those areas in another operation. This coating can applied in a variety of shapes and sizes in different locations on the card. Once cured, the coating can be easily “scratched-off” by using a fingernail, the edge of a coin, or any object with a sharp edge to reveal whatever lies beneath the opaque coating.
Variable Data Printing
While it’s possible to print each card with the same information to be concealed, with variable data printing cards can be printed with different hidden text so as to offer different prizes, rewards or discounts on each card.
Advantages of Scratch-Off Cards as Promotional Items
Everyone likes to receive freebies in promotional giveaways. Scratch-off cards add a little extra zing by adding a layer of intrigue and curiosity as recipients must reveal the “prize” they’ve won. Hence, scratch-off cards create attention and encourage engagement beyond the typical promotional item. In addition, scratch-off cards can be used to prolong interaction with your company or organization in several ways:
- Require On-Site Redemption – By making prizes redeemable only on site during a promotional event, customers or potential customers can more fully interact with other sales or promotional offers.
- Offer Future Discounts – Entice a customer to return again by offering a discount redeemable at a future date.
- Link Promotional Offer to Website – Include an additional prize, offer, or discount redeemable only with a visit to your website and require the recipient to provide their name and email address to claim their winnings.
- Enhance Direct Mail Promotions – Because scratch-off cards are almost impossible to ignore, they make great direct mail pieces.
If you have any questions about Scratch-Off Cards, give us a call at 330-597-8560. We’re happy to help you get the most out of your printing project.
