A most popular and effective method of reaching new or existing customers and clientele is via a postcard sent through the mail. Postcards are ideal for simple, direct messaging that can be delivered in different sizes and in full color!
What is a Direct Mail Campaign?
Direct mail simply refers to marketing materials that are mailed directly to recipients (as opposed to a handout or some other form of delivery). A direct mail campaign is a marketing campaign geared specifically to using the mail to deliver marketing or informational materials. A direct mail campaign can be conducted concurrently with other media channels (e.g., radio, television, email, internet, etc.) or as a standalone operation. The most effective direct mail campaigns deliver targeted mail over a period of several weeks or even several months. While messaging can be somewhat repetitive, campaigns that deliver bits and pieces of a message every week (or every other week, etc.) can create greater interest as each recipient begins to put the pieces together and anticipate the delivery of the next piece of the puzzle.
Why Use Postcards?
Postcards are seen immediately when retrieved from a mailbox unimpeded by the need to open an envelope. Thus, your message is more likely to be read, particularly when it’s kept simple and concise. Because both sides of a postcard are available to be used for content, a prominent message can be displayed on one side with additional details and relevant information (i.e., phone numbers, addresses, etc.) on the back. The use of a QR code can entice a recipient to visit a web page where additional information or special discounts and offers may be procured.
Consult Your Printer
Before embarking on a direct mail campaign utilizing postcards, consult your printer to ask for advice and guidance. Many commercial printer have services dedicated to direct mail postcard campaigns and can recommend cost-effective ways to produce high quality postcards that meet stringent postal regulations.
If you have any questions about Postcards and Direct Mail Campaigns, give us a call at 330-597-8560. We’re happy to help you get the most out of your printing project.
Photo by Becky Phan
