In a previous post we talked about kits companies and organization provide to newly hired employees filled with items like t-shirts or sweatshirts, hats, pens, pencils, etc., all branded with the company or organization’s logo. This corporate branded merchandise is great not only for new hire kits, but can be compiled for other types of kits or packages to provide as giveaways at promotional events (e.g., trades shows) or to employees for job performance, acknowledgment of service, etc. In addition, corporate branded merchandise can be sold outright to the general public through various retail outlets or to employees within a company or organization via internal e-commerce stores.
What Kinds of Products Constitute Corporate-Branded Merchandise?
Virtually any kind of product can be emblazoned with a company logo. Popular corporate-branded merchandise (also known as promotional items) tend be useful and convenient products such as:
- Coffee Mugs & Cold Drink Containers
- T-Shirts/Sweatshirts
- Hats/Caps
- Backpacks
- Headphones
- Pens/Pencils/Stationery
- Flash Drives
- Tote Bags
- Carrying Cases
Benefits of Corporate Branded Merchandise
Items like those listed above that get every day use not only keep your company or organization’s identity in the forefront of the minds of each recipient, but also provide greater exposure of your branding to those who see your logo emblazoned on the front of a t-shirt, sweatshirt, coffee mug, hat, tote bag, etc. In addition, by providing such corporate-branded merchandise to employees helps to develop an esprit de corps and pride of ownership/loyalty in being associated with the company.
If you have any questions about Corporate-Branded Merchandise, give us a call at 330-597-8560. We’re happy to help you get the most out of your printing project.
