The simple, utilitarian function of a pocket presentation folder is to store, organize, and hold documents for use in sales or informational presentations/demonstrations. Even when the bulk of a presentation might be delivered electronically (e.g., via PowerPoint or other media), providing a pocket presentation folder stuffed with documents reiterating or reinforcing the points made in the electronic presentation is a golden opportunity to enhance your company or organization’s brand.
What is Brand Enhancement?
In essence, brand enhancement is the process of elevating and associating the perception of your brand (i.e., your company or organization’s identity) with positive, beneficial qualities such as success, professionalism, quality, competence/knowledge, etc. How your company or organization is perceived plays a significant role in how your presentation will be evaluated and received.
How Can a Pocket Presentation Folder Enhance a Brand?
Generally, by stepping away from the pedestrian aspect of its function (i.e., to hold and store documents) to incorporate uncommon design elements (e.g., die-cut shapes, foil-stamped embossing, spot gloss varnishes, etc.) that indicate the pocket presentation folder is not to be perceived as a mere utilitarian item. By extension, then, the recipient or user of the folder is more inclined to associate or perceive your brand as being something out of the ordinary. In other words, rather than selecting the least expensive pocket presentation folder, choose to make an investment in a higher quality folder.
f you have any questions about Pocket Presentation Folders, give us a call at 330-597-8560. We’re happy to help you get the most out of your printing project.
