BrochuresThe Cornerstone of Professional Marketing materials
Brochures are the cornerstone of promotional marketing materials. A brochure is an ideal vehicle to showcase services and products, highlight competitive advantages, or discuss company/organization philosophy and organizing principles.
The quality of your promotional literature is a key factor in separating your business/organization from competitors. Potential clients and customers use brochures to evaluate a business/organization’s credibility, reliability, and professionalism. Hence, brochures exhibiting uniqueness and professionalism in design are beneficial.
To signify importance, quality and gravitas (and enhance durability), it’s generally a good idea to use paper of a heavier weight or thickness for the brochure. Brochures printed in full color and finished with a protective UV, laminate or aqueous coating are perceived as being of higher quality and reflect well upon a business or organization.
Brochure Design
Brochures are typically designed with pages bound together in booklet form or with panels utilizing assorted folds. Typical folds include:
- Bi-fold (pages folded in half),
- Tri-fold (pages folded in thirds),
- Z-fold (opens like an accordion),
- Gate-fold (opens like a 2-door gate)
More elaborate folds include French folds, Parallel Map Folds, Double Parallel folds and others, including custom sizes and shapes.
In addition, special creative features, such as spot varnishes or coatings, embossing, foil-stamping, die-cutting, etc., can further enhance a brochure and create impressions of quality and trustworthiness.
Call Prime Business Solutions for more information.
