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Three different business card magnets.
Posted inPrinting Promotional

Promotional: Business Card Magnets for Service Providers

Business cards are one of the fundamental elements of any professional service's identity. The universe of promotional products adds an element to business cards that is particularly useful for service…
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Posted inPrinting, Promotional
Paper using a gatefold and closed gatefold.
Posted inPrinting Understanding Terminology

Print Terminology: Gatefold

The gatefold method is a way of folding documents that creates a six-panel design: three panels on the front and three on the back. The left panel and right panels…
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Posted inPrinting, Understanding Terminology
Randomly arranged pile of book and magazine covers with spot UV applications.
Posted inBook Design and Printing Printing Understanding Terminology

Print Terminology: Self Cover and Plus Cover

In the printing industry, when multi-page documents are bound together, the end result or product is usually referred to as a book. Books, of course, usually have covers. A book…
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Posted inBook Design and Printing, Printing, Understanding Terminology
Smartphone with large QR code on it's screen, being held in a hand.
Posted inPrinting Promotional

Promotional: QR Codes and Downloading an App

As explained in Printing Terminology: QR Code: “QR codes are images composed of digital data that can be printed or placed on digital pages/screens. They are designed to be scannable,…
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Posted inPrinting, Promotional
Branded business identity pieces with same logo, color scheme and feelig.
Posted inPrinting Promotional

Three Common Branding Mistakes

As noted in a previous post (Importance of Branding) we defined branding as “The process of consistently applying and maintaining the critical components of an identity to all media through…
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Posted inPrinting, Promotional
Branded business identity pieces with same logo, color scheme and feelig.
Posted inPrinting Promotional

The Importance of Branding

Branding is often confused, conflated or used interchangeably with identity, but branding encompasses more than just a company name or logo. What is Branding? In essence, branding can be thought…
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Posted inPrinting, Promotional
A large format printer with a large poster coming out.
Posted inPrinting Understanding Terminology

Printing Terminology: Large Format Printing

While standard-sized documents (e.g., 8.5” x 11”, 11” x 17”) or variations thereof comprise the bulk of printed material, there is often a need for items too big to be…
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Posted inPrinting, Understanding Terminology
Pile of white envelopes.
Posted inPrinting Understanding Terminology

Printing Terminology: C1S & C2S

People who work in printing sometimes have a tendency to toss industry-specific nomenclature around without regard as to whether those within earshot will understand or recognize the terminology — particularly,…
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Posted inPrinting, Understanding Terminology
Smartphone with large QR code on it's screen, being held in a hand.
Posted inPrinting Promotional

Promotional: QR Codes and URLs

QR codes add a dynamic component to printed items, whether they be on marketing materials (flyers, brochures, postcards, door hangers), business cards, posters, signs, labels, receipts; fabric/clothing, or objects like…
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Posted inPrinting, Promotional
Mailed piece with perforated section.
Posted inPrinting Understanding Terminology

Printing Terminology: Perforating

There was a list of corollaries to Murphy’s Law (“If anything can go wrong, it will go wrong.”) that made the rounds some years back that included the gem “The…
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Posted inPrinting, Understanding Terminology

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