As discussed here promotional items (advertising specialties) are tools to promote your company / organization and brand to potential or existing customers. One very effective promo item is the custom…

If you’re a business/organization considering, for the first time, a direct mail campaign to heighten awareness of your services/products, one of the fist issues you’ll encounter or grapple with is…

Advertising Specialties, also known as Promotional Merchandise and Promo Products, are merchandise (items) featuring logos and messages of specific companies, organizations, etc. These products range from pens to t-shirts to…

In a previous post, we defined the term indicia, where to get one and how they’re used for mailing promotional pieces. Today we’ll talk about a kind of promotional mail…

If you’re new to the idea of creating promotional print pieces for your business or organization (like postcards, fliers, or brochures), a question that may pop up during discussions with…