A self-mailer is any printed piece that includes a space for postage and addresses on the piece itself, negating the need for an envelope. If the piece is being printed…

Prior to the development of photography in the early 19th century, the ability to capture or depict the reality human vision perceives was limited by the skills, methods, and techniques…

One aspect of commercial printing that still causes a great deal of misunderstanding and confusion in the general public is the difference between a spot color and 4-color process color.…

Print-Ready means a project is ready to go to press (digital or offset) with the expectation the final printed product will be a success. To be considered print-ready, the following…

As discussed in Understanding Terminology: Print on Demand (POD), digital printing presses offer a service not possible to provide using traditional offset presses: Variable Data Printing (VDP). With Variable Data…

Print on Demand (POD) is the term used to describe the professional printer's ability to offer as few as one professionally printed product at a reasonable price and in a…

In a previous blog post (Understanding Terminology: Up) we talked about the printing industry practice of setting-up multiple copies of an item to be printed (business cards for example) to…

In a previous post, we talked about the newer technology of digital printing (and digital presses) that is currently transforming the printing industry. Today, we’re going to talk about traditional…

As discussed in Six Factors that Affect Print Cost, the size of your finished piece can impact your overall cost and you can save money by designing the piece to…