Printing

computer code characters in green arranged in vertical columns on black background.

Digital Communication vs. Print: Customers Want to Decide

According to a recent survey conducted by Two Sides North America, consumers in the U.S. want to be able to choose whether the communications they receive from utility companies, banks,…

Printing

image of different sizes, colors or spiral/coil bound books.

Book Design and Printing Printing

Printing: Durable Driver Handbooks/Reference Guides

Many companies operate fleets of vehicles (cars, vans, buses, trucks, etc.) in their day-to-day operations. For the drivers, a handbook or reference guide can provide critical information about company policies…

Book Design and Printing, Printing

image of two yellow post-it notes stuck to a surface.

Printing Promotional

Printing: Fugitive Glue

When sending marketing pieces via the mail, postal regulations require folded pieces, multi-page booklets, etc., remain folded or closed during the sorting and mailing process. To make this possible, printers…

Printing, Promotional

image of a digital inkjet printing press.

Printing Promotional

Printing: Digital Inkjet Presses

Up until recently, most digital presses used toner as the medium to create images on the paper substrate. Now, digital inkjet printers are beginning to make inroads into the printing…

Printing, Promotional

images of place mats in different shapes and colors.

Printing Promotional

Promotional: The Versatility of Place Mats

Place mats are familiar to anyone who’s ever dined out in a restaurant. Restaurant place mats are predominantly printed on a lightweight paper stock, often in full-color and may highlight…

Printing, Promotional

image of cupped hands holding a young plant.

Printing

Printing: Sustainability and Eco-Friendly Printing

Climate change has been at the top of many news stories in this Summer of 2023 as temperatures have soared across the globe and fires have raged out-of-control in Canada…

Printing

Printing

Printing: Fluorescent Inks

Continuing the previous post’s theme of specialty inks used in the printing industry, today, we’ll talk about fluorescent inks. What are Fluorescent Inks? Fluorescent inks (also known as DayGlo™ colors)…

Printing

image of gold-colored surface simulating metallic ink.

Printing

Printing: Metallic Inks

In the printing industry, there are what can be considered standard inks used in the majority of print applications. Chief among these are the CMYK inks (cyan, magenta, yellow, black)…

Printing

Color wheel which labels primary, secondary and tertiary colors.

Printing Promotional

Print Design: Analogous and Complementary Color Schemes

In Print Design: The Emotions of Color we discussed the emotional impacts of colors. As noted, when deciding on a color scheme for a printed piece, considerations include: Your target…

Printing, Promotional

Printing Promotional

Print Design: The Emotions of Color

Humans react to colors emotionally. Response to colors seems to be a mixture of heredity and environment in that certain cultures designate the meanings of colors differently; black represents sadness…

Printing, Promotional