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Printing: RGB is Not CMYK!
When creating pieces for print while looking at a computer monitor all day long, it’s easy to forget the colors you’re viewing on screen do not reflect how those colors…
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Branding: Choosing Colors for Identity, Promotion and Packaging
Color plays an enormously significant role in how we perceive the world. Colors in the natural world inform us of the status of the weather, the season of the year,…
Posted inPrinting Understanding Terminology
Printing Terminology: Flexographic Printing
In previous posts we’ve talked about digital printing and offset printing. Today, we’ll talk about a third type of printing process known as flexographic printing. What is Flexographic Printing? In…
Posted inPrinting Understanding Terminology
Printing Technology: Flexible Perforating
Digital presses have made it possible to individually customize each printed piece as it passes through press in a process known as variable data printing [insert link to post 35…
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Printing Technology: What is a Toner-Based Press?
Offset printing presses use inks created by mixing color pigments with bases derived from either petroleum or soybeans. Such inks are often formulated with additional chemical additives to speed-up drying…
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Eco Friendly Options for Packaging
Recycled paper stocks are now widely available in a broad range of weights, colors and even textured finishes. Because coated paper stocks can’t be recycled, uncoated paper stocks are the…
Square Back Binding: Saddle-Stitch Binding That Looks Perfect
For books, booklets, and catalogs of less than 64 pages, saddle-stitch binding is generally the binding method of choice. While saddle-stitch binding is economical, it doesn’t create the clean, crisp…
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Printing Technology: New Ways to Add Metallic Foil to Print
Traditionally, metallic foil is added to a piece after it has been run through the press in a separate process known as foil-stamping also known as hot foil stamping. Now,…
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Printing Technology: Scratch-n-Sniff
Scratch-n-sniff (sometimes called rub-n-sniff) technology that can embed odors into a printed piece has been around for several decades but was limited in the types of odors/scents that could be…
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Printing Technology: Holograms and Holographic Effects
Hologram technology has been around for several decades. In recent years, holograms have been appearing on currency, credit/debit cards, and business or personal checks as extra security measures to thwart…