The simple, utilitarian function of a pocket presentation folder is to store, organize, and hold documents for use in sales or informational presentations/demonstrations. Even when the bulk of a presentation…

Notepads are used every day in homes, businesses, schools — everywhere and anywhere there’s a pencil or pen available to jot down a few words (or doodle an image all…

A most popular and effective method of reaching new or existing customers and clientele is via a postcard sent through the mail. Postcards are ideal for simple, direct messaging that…

Textile printing encompasses all the aspects of applying color to fabric in designs or patterns (as opposed to creating colored fabrics) so as to affix the image permanently to the…

When sending marketing pieces via the mail, postal regulations require folded pieces, multi-page booklets, etc., remain folded or closed during the sorting and mailing process. To make this possible, printers…

Up until recently, most digital presses used toner as the medium to create images on the paper substrate. Now, digital inkjet printers are beginning to make inroads into the printing…

Place mats are familiar to anyone who’s ever dined out in a restaurant. Restaurant place mats are predominantly printed on a lightweight paper stock, often in full-color and may highlight…

In Print Design: The Emotions of Color we discussed the emotional impacts of colors. As noted, when deciding on a color scheme for a printed piece, considerations include: Your target…

Humans react to colors emotionally. Response to colors seems to be a mixture of heredity and environment in that certain cultures designate the meanings of colors differently; black represents sadness…