When the process of porting existing typesetting technology to computers began in earnest in the 60’s & 70’s, the terminology and nomenclature of the old linotype technology was retained. This…

In the following, we provide the names of a few common typefaces found under their general type category along with a brief discussion of how they’re used and the basic…

Personal computers have brought incredibly sophisticated and powerful typography tools to the professional and novice user alike. Typography is ubiquitous: it’s seen every day and everywhere. There are thousands of…

Anyone who has purchased a book of postage stamps in recent years has encountered a label (or sticker) created using the kiss-cut method. What is a Kiss-Cut Label? Traditional self-adhesive…

If you’ve purchased over-the-counter or prescription medicines, various electronic devices, toys, cosmetics, or other small items, then you’ve likely encountered a printed sheet of instructions (often in multiple languages) or…

Catalog and Booklet envelopes are designed to mail catalogs, booklets, brochures, sales literature — basically anything where a standard #10 business envelope would not be appropriate or sufficient. These kind…

Usually found in presentation folders, at trade show booths, in show rooms, or at point-of-sale displays, a sell sheet is, in essence, a flyer dedicated to providing critical information about…

Most frequently, the choice of paper stock for a print project is based on the weight of the paper, which is often given an additional designation for its intended use.…

Traditional paper, made from (primarily) wood and rag (cloth) fibers, has been around for centuries and is still the most common substrate used in the printing industry. However, synthetic paper…

If you’ve ever stopped at a visitor’s center while traveling along an interstate highway, spent time in an airport lounge waiting for a flight, mingled in a hotel lobby, or…