A physical mock-up is a sample version of your final printed piece. A mock-up can be as simple as a digitally printed run-off of your business card or a full…
People have become familiar with the concept of landscape orientation (width is greater than height) and portrait orientation (height is greater than width) via the use of smartphones and tablets,…
In previous posts we talked about two type of coatings (UV Coatings and Aqueous Coatings) that can be applied to a printed piece either as a flood coat or in…
The gatefold method is a way of folding documents that creates a six-panel design: three panels on the front and three on the back. The left panel and right panels…
In the printing industry, when multi-page documents are bound together, the end result or product is usually referred to as a book. Books, of course, usually have covers. A book…
While standard-sized documents (e.g., 8.5” x 11”, 11” x 17”) or variations thereof comprise the bulk of printed material, there is often a need for items too big to be…
People who work in printing sometimes have a tendency to toss industry-specific nomenclature around without regard as to whether those within earshot will understand or recognize the terminology — particularly,…
There was a list of corollaries to Murphy’s Law (“If anything can go wrong, it will go wrong.”) that made the rounds some years back that included the gem “The…
The term printing invariably invokes images from old newsreels, television shows and movies of paper being fed through large printing presses as the latest, breaking news in the local or…
QR stands for “quick response” so QR codes are “quick response codes.” You're seeing them more and more out in the world — those square barcode-like boxes on menus, pages,…