In a previous post about continuous tone and halftones, we mentioned the term grayscale in conjunction with black and white photography. Today, we’ll talk a bit more about this term…

For anyone who’s been around the printing industry for awhile, hearing a question like “What PMS number are we using?” does not sound like a question about the severity of…

From postcards, to brochures, flyers, book covers, magazines, posters, business cards, vinyl album covers, cd inserts, catalogs, etc., 4-color process printing can be seen practically everywhere you look. But what,…

In a previous posts, we talked about spot colors and continuous tones/halftones. Today we’re going to talk about a few terms that are used to describe instances when an image…

A self-mailer is any printed piece that includes a space for postage and addresses on the piece itself, negating the need for an envelope. If the piece is being printed…

Prior to the development of photography in the early 19th century, the ability to capture or depict the reality human vision perceives was limited by the skills, methods, and techniques…

One aspect of commercial printing that still causes a great deal of misunderstanding and confusion in the general public is the difference between a spot color and 4-color process color.…

Print-Ready means a project is ready to go to press (digital or offset) with the expectation the final printed product will be a success. To be considered print-ready, the following…

As discussed in Understanding Terminology: Print on Demand (POD), digital printing presses offer a service not possible to provide using traditional offset presses: Variable Data Printing (VDP). With Variable Data…

Print on Demand (POD) is the term used to describe the professional printer's ability to offer as few as one professionally printed product at a reasonable price and in a…