If you’re an upstart business looking to grow, trade shows provide a great opportunity to build brand awareness and a broader customer/clientele base. Trade shows can be organized for B2B (Business to Business) as well as B2C (Business to Consumer) enterprises or a combination of both. Trades shows can be broad in scope and size or geared to a specific industry or manufacturing specialty. In all cases, floor space is divided and sold/rented to exhibitors based on a base unit of 10’ x 10’ (aka as a “booth”). Many Fortune 500 businesses at trade shows will have elaborate, custom-built displays occupying many hundreds of square feet costing several hundred thousand dollars (or more). However, for those new to trade shows, modular displays offer a far more affordable solution with customizable, eye-catching graphic possibilities.
What is a Modular Trade Show Display?
As the term modular indicates, these types of displays start with a few basic elements that can be added on to or expanded as a business grows. Starting with a 10’ x 10’ display, a modular display can expand to fill a 15’ x 10’ booth size or a 20’ x 10’ booth size when the need arises. Most modular displays feature a large banner area for graphics, a header for a company name or logo, side panel banners, shelves for product display, LED lighting, even a reception desk from which to greet show attendees and hand out promotional literature. In addition, these displays can be easily set-up or torn down and a heavy duty carrying/shipping case is usually included in the purchase price.
Hundreds of Styles to Choose From
Modular displays come in a multitude of styles and configurations from basic to complex. Depending on your budget, it’s possible to start with a basic display and add features as you grow.
If you have any questions about Modular Trade Show Displays, give us a call at 330-597-8560. You can also visit our web store and browse our selection of Modular Displays. We’re happy to help you get ready for your next trade show!
