Buck Slips are small marketing pieces typically included as inserts in mailings. Commonly measuring 8.5” x 3.5” (roughly the size of a dollar bill, hence the name) or smaller, effective buck slips are focused, single-message pieces featuring specific calls-to-action.
Buck slips are one of the least expensive marketing pieces you can print but they can really pay off. Typically printed in full-color and on both sides, they are meant to grab attention and provoke a response. Include a QR code and you increase the likelihood of a response even more!
As part of a direct mail bundle, buck slips zero in on some aspect of the marketing effort. They may be:
- a coupon for a special offer;
- an introduction to a new product or service;
- a notice that the recipient is eligible for a new benefit;
- testimonial(s);
- an invitation to an opening or event;
- a reiteration of the central marketing message in a campaign.
Buck slips can also be mailed with non-marketing correspondence such as monthly bills. They may highlight something new in the delivery of the product or service, be a reminder of some kind, or be promotional in nature. Their small size and weight means they’ll fit in the envelope and not increase postage costs. And every bit of marketing helps!
In direct-to-consumer environments like retail stores, restaurant, gas-stations, hair and nail salons, barbershops, fitness centers, etc. buck slips can be handed to customers directly, attached to receipts or slipped into shopping bags.
If you have any questions about buck slips or other printing issues, give us a call at 330-597-8560. We’re happy to help you get the most out of your printing project.
