Usually found in presentation folders, at trade show booths, in show rooms, or at point-of-sale displays, a sell sheet is, in essence, a flyer dedicated to providing critical information about a company’s or organization’s individual product offerings or services. As a promotional tool, sell sheets are generally used to concisely highlight features and benefits with the addition of relevant specifications or technical data.
The Down and Dirty
Sell sheets are intended to provide a quick overview of a product or service — something to whet the appetite of a potential client or customer. Often featuring a “glamour shot” photo of a product, sell sheets are offered as leave-behinds or takeaways to enable further review and reference by the customer or client before making a purchasing decision.
Sell Sheets are Versatile and Economical
Sells sheets are most commonly printed on 8.5” x 11” paper stock. Sell sheets can be printed in full-color on high gloss coated paper stock for extra zing or a combination of full-color on one side and 1-color ink (typically black) on the back. Although usually distributed flat, a sell sheet can be folded and added as an insert to other mailed promotional materials. The common 8.5” x 11” size readily fits into a #10 business envelope, in the pockets of a presentation folder, or tabletop holders for easy distribution and display.
If you have any questions about Sell Sheets, give us a call at 330-597-8560. We’re happy to help you get the most out of your printing project.
Photo by Rombo
