Advertising Specialties, also known as Promotional Merchandise and Promo Products, are merchandise (items) featuring logos and messages of specific companies, organizations, etc. These products range from pens to t-shirts to backpacks and shopping bags to shot-glasses — the variety is enormous.
Advertising specialties are generally offered for free at trade shows or events (people love freebies), during sales calls or when completing purchases or joining organizations and associations.
Check out Prime Business’ wide array of promotional advertising specialties.
Value of Advertising Specialties / Promotional Products
Advertising specialties generate awareness. If you’re a new enterprise or project, or are offering a new product or service, specialties can bring your existence to the attention of potential customers. People who might need or want what you offer will pay more attention when enticed by a gift.
Advertising specialties generate good will. If the items are useful in some way and properly targeted, the recipient feels positive about your company, organization or effort.
Advertising specialties have longevity, translating into ongoing brand exposure. Every time someone uses the pen, drinks from the mug, wears the shirt, carries the bag, etc. they see your company name, logo, etc. The are constant reminders of your company, product or service’s existence. In the case of t-shirts and bags and the like, OTHER people will also be exposed to your brand. The shelf-life of promo products is much longer than other forms of advertising.
Advertising specialties — carefully chosen and designed — clarify your brand. If your product or service has many competitors, specialties can point out your key selling points and distinctions between your offerings and those of competitors.
Making Your Specialty Shine
Advertising specialties start life as generic items needing to be customized. Your t-shirt design can be ho-hum or striking. Your mug can be run-of-the-mill or clever, funny, pretty, etc. Let your designer get creative and if you don’t have a designer, call us!
If you have any questions about advertising specialties, give us a call at 330-597-8560. We’re happy to help you get the most out of your printing project.
