Acquiring new customers is the never-ending goal of all businesses. Depending on the nature of the business, on one end of the continuum, new customer acquisitions can take virtually no effort, while at the other end it make take years of efforts and expense. Most lie somewhere in-between. But once acquired, customer retention becomes important because:
- existing customers keep revenue coming;
- existing customers refer new customers.
Customer Retention Programs
If your business has competitors (and most do), making your new customer feel special and welcomed helps promote a long-term relationship and encourages referrals.
Customer Retention programs include a variety of elements, such as:
- Thank You cards
- Coupons
- Gift cards
- Newsletters
- Discounts
- Appreciation Kits
Elements of New Customer Appreciation Kits
When your new customer has signed on that dotted line, or completed their first transaction with you, you can seal the deal with an attractive branded packet of necessary written materials and relevant branded promotional items such as:
- Cloth Shopping Bags, Lunch Bags
- Coffee Mugs and Travel Mugs
- Water Bottles, Glasses
- Coolers
- Backpacks
- Headphones
- Flash Drives
- Notepads
- Pens
- Apparel: Hats, Sweatshirts, T-shirts, Jackets
People like gifts and if the gifts are useful they like them even more. Depending on the nature of your business and the make-up of your customers you may preselect items for your Appreciation Kit or you may offer them a choice among options.
Starting off your business ties with a gift can set the tone for a long-running mutually satisfying relationship!
If you have any questions about Customer Appreciation Kits, give us a call at 330-597-8560. We’re happy to help you with your promotional needs!
