As explained in Understanding Terminology: QR Code: “QR codes are images composed of digital data that can be printed or placed on digital pages/screens. They are designed to be scannable, triggering an action by the scanning device.”
Many types of actions can be triggered to accomplish different objectives. In this article we’ll discuss the benefits of transporting someone to a survey.
Using QR Codes to Transport Visitors to a Survey
The purpose of a survey is to collect useful feedback or information. Using a QR code to connect customers or members of the public to your survey increases your response rate if used in conjunction with other methods of communication (email, providing urls to the survey on other items, etc.). One of the advantages of using a QR code is that it can capture feedback with more immediacy than other avenues because it can transport someone directly to the survey on their phone and they can complete it on the spot. Anything that makes the process easier, more painless, helps your response rate.
“QR codes add a dynamic component to printed items, whether they be on marketing materials (flyers, brochures, postcards, doorhangers), business cards, posters, signs, labels, receipts; fabric/clothing, or objects like bottles, cans — practically anything that can be print on directly or have a label affixed or attached.” (From Understanding Terminology: QR Code.)
Customer Service Surveys
Any business or organization that interacts with customers can benefit from survey feedback. Adding a QR code to relevant paperwork, posters, signs, receipts, texts, emails, other landing pages, etc. can help you gather precious information to help you improve customer service, customer satisfaction and customer retention.
Event / Experience Surveys
Concerts, lectures, festivals, trade shows, fund raising events and the like offer opportunities for feedback. Double the impact by including information about upcoming events; soliciting email addresses to keep people informed about next year’s festival, trade show, etc.
Add your QR code to programs, handouts, posters, receipts, signs.
Boost your response rate further by offering an incentive for completing the survey: discounts, coupons, entry into drawings, free drinks or other freebies.
Best Practices
- Indicate that the code will transport visitor to a survey.
- Also provide a url to the survey for those who don’t have a scanning option in their phone or don’t know how to use it or just prefer not to. Use a shortened url such as created by tinyurl.com.
More information about QR Codes and Prime Business coming soon!
