In Part I, we defined Pick and Pack and the four primary pick and pack strategies used in warehouse distribution systems. Today, we’ll talk briefly about customer expectations and the benefits of using Pick and Pack to meet those expectations.
Managing Customer Expectations
Customers who order from eCommerce websites have grown accustomed to the notion their orders will be fulfilled and delivered promptly. Customers expect the items they’ve ordered to be in stock and, when a package arrives at their door, to have the items match what they ordered online. Customers want a choice of delivery and return options and prefer not to be charged for either service. Direct to consumer retail operations have many years of experience in developing systems and strategies to meet these kinds of customer expectations. For newer eCommerce operations opening fulfillment centers, the Pick and Pack methodology is the best approach to use when seeking to obtain and maintain good/great customer relationships.
Pick and Pack Benefits
- Greater Product Offerings – Pick and Pack makes it possible to offer a wider, broader selection of products to sell on your eCommerce site, which typically leads to more sales and profit.
- Cost Effective – Pick and Pack greatly reduces shipping costs by eliminating the need to collect and ship items from different storage facilities to another facility for packaging and labeling.
- Customer Satisfaction – Fulfilling orders quickly and efficiently leads to happy customers. Happy customers are more prone to make further purchases in the future.
If you have any questions about Pick and Pack, give us a call at 330-597-8560. We’re happy to help you get the most out of your printing project.
Photo by Adrian Sulyok
